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WordPop! for iPad – Flattening the Design

When reading the advice from Apple in the iPad Human Interface Guidelines it is clear the language and tone assumes the developer is coming from the iPhone and is in the process of converting their iPhone app to an iPad app. Thus someone came up with the idea of describing the iPad UI as flattening the iPhone version. This is really just a very odd way of saying, “You have more real estate to use, put everything on the screen that you can that is important, and no need to hide it on other screens like you did for the iPhone version.”

When Jim, Wyatt and I were redesigning WordPop! for the iPad we asked ourselves what additional elements would engage and entertain our players in addition to the game itself. One answer was game statistics. The Best Words and High Score Global List stats are very popular among WordPop! players. They compare the player’s current game and words to other players, which then acts as an incentive to do even better as you want to beat the current high score or best word on the global list. However, the stats were hidden in the menu (two taps away). By moving the stats out of the menu system and onto the game board would result in “Flattening the Design“.

However, we all felt it was not enough to just move the existing stats. Thus we decided to add more fun stats, many of which were recommended to us by players of WordPop! for the iPhone. When the iPad version of WordPop! is released, players will be able to compare their game to several new, important, and exciting stats that will act as another incentive per round and word to do better.

Look for more peeks into our development of WordPop! for iPad in coming blogs. Please share this blog and follow Smart Box Design on Twitter.

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WordPop! for iPad – Which way is up?

The iPad is designed without a specific orientation. Applications will mostly be viewed in portrait or landscape mode, however for games it can be put on a table and viewed from above (such as playing checkers).

One of the first steps in redesigning WordPop! for the iPad was to create some simple layouts for each orientation. At first we were not sure if we had to support both landscape and portrait, as this was not required for the iPhone. There was much debate in chat rooms but it was soon put to rest with this simple quote from The iPad Human Interface Guidelines “Although you might not have supported all orientations in your iPhone application, you must do so in your iPad application.” With that now settled we created a wire frame layout for each orientation. This gave us an idea on how much room to reserve for the WordPop! machine and how much space remained for new features.

One of the new features is displaying the high scores and other data in a fun and refreshing way. Here is a quick mock-up from Jim Patterson.
High Scores Orientation A

This layout works well in but is too wide for the other orientation. The solution is to change what is displayed. Thus when in the iPad is rotated 90 degrees the date column is removed as shown in this very rough mock up.

High Scores Orientation B

Although we do temporarily hide the date it can be brought back instantly by rotating the iPad 90 degrees in either directions. (We did discuss using a smaller font, but it felt too jarring. This solution kept the UI consistent and offered a better experience.)

I think players of iPad games will see some display information come and go when different orientations are used (FYI – Watch the demo of email on the iPad at www.apple.com.  The mail list is hidden in portrait mode which is similar to what we are doing.).

Although supporting both orientations will be a challenge  and add to the overall scope of the project it will add to the uniqueness of the iPad.

Look for more peeks into our development of WordPop! for iPad in coming blogs.

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WordPop! for iPad – Coming Soon

top_scoring_ipad.jpg

We have been having a great time working on WordPop! for the iPad. During March the team will be blogging about their thoughts and tasks as we race to finish WordPop! in time for the iPad release (which is still TBD but we are all watching Apple closely).

After the iPad was announced we had a exciting meeting and answered several key questions.

Q: What did we think of the iPad?
A: We loved it and thought it was going to fill an important niche market.

Q: Could we offer our players a great gaming experience?
A: Yes, the extra real estate will be used to add even more engagement to the game.

Q: Should we create a new game from scratch or redesign one of our current games?
A: We decided to redesign one of our current games and felt either Farkle Dice or WordPop! would be the best candidates. We sent a poll to our registered users and WordPop! was the clear leader receiving over 40% of the votes.

Q: What next steps should be taken?
A. All team members to read the new Human Interface Guidelines for the iPad and to install the SDK to gain access to the simulator.

Check back as I will be writing regularly about our development efforts and I will be posting more images as we get closer to the final look. Above is a screen shot taken from the simulator.

Please comment and let me know what you are interested to hear about in regards to iPad, gaming, WordPop!, etc.

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Free iPhone App Costs Developers

ratings.pngMy team and I created WordPop! for iPhone. Like many developers we decided to create a “free” version of our game so potential players could try it before they purchased. Over the last six months I noticed ratings for our free version was lower than our paid version. I wondered if other developers were having the same experience. I did an analysis of the top 20 best selling games in November in the Games: Word category.

I compared the ratings from the Paid version to the Free Version. If the paid version had an average 3.5 rating and the free version had a 3.0 rating, then there was a .5 negative change.

N/A     45%
No Change    10%
.5  Neg Change    35%
1.0 Neg Change    5%
1.5 Neg Change     5%
Total         100%

Not one application had a better rating for the free version and 45% had worse ratings.

Then I was curious if ratings determine if an application will be a best seller.

5       5%
4.5   5%
4    25%
3.5 35%
3     25%
2.5    5%
Total 100%

I was surprised that 65% had 3.5 or worse rating.

Although a small sample and taken from the Word Games category I came to the following conclusions.

1.  Creating a free version was once thought of as an important strategy to getting noticed and to be a top seller. Since almost half (45%) of the top selling word games do not have a free version I no longer think this is true.

2. Either players of free versions are much more critical of apps in general or the free version is missing a feature that makes it higher rated

3.  You can be a best seller without having a free version

4. You can be a best seller with lower than average ratings

All in all, as a developer I no longer believe it is critical for my team to create a fee version to drive sales or to become a best seller. And I think the costs to make the free version may not justify the return on investment (ROI).

You can read more about our game WordPop! here and the free version, Diet WordPop! here.

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999 Rounds in WordPop! Unreal!

This image was sent to me as proof of a very high score. This is the highest score I have seen but unfortunately do to an error it did not get posted to the High Score page on our server.

round999.png

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