, , ,

Free iPhone App Costs Developers

ratings.pngMy team and I created WordPop! for iPhone. Like many developers we decided to create a “free” version of our game so potential players could try it before they purchased. Over the last six months I noticed ratings for our free version was lower than our paid version. I wondered if other developers were having the same experience. I did an analysis of the top 20 best selling games in November in the Games: Word category.

I compared the ratings from the Paid version to the Free Version. If the paid version had an average 3.5 rating and the free version had a 3.0 rating, then there was a .5 negative change.

N/A     45%
No Change    10%
.5  Neg Change    35%
1.0 Neg Change    5%
1.5 Neg Change     5%
Total         100%

Not one application had a better rating for the free version and 45% had worse ratings.

Then I was curious if ratings determine if an application will be a best seller.

5       5%
4.5   5%
4    25%
3.5 35%
3     25%
2.5    5%
Total 100%

I was surprised that 65% had 3.5 or worse rating.

Although a small sample and taken from the Word Games category I came to the following conclusions.

1.  Creating a free version was once thought of as an important strategy to getting noticed and to be a top seller. Since almost half (45%) of the top selling word games do not have a free version I no longer think this is true.

2. Either players of free versions are much more critical of apps in general or the free version is missing a feature that makes it higher rated

3.  You can be a best seller without having a free version

4. You can be a best seller with lower than average ratings

All in all, as a developer I no longer believe it is critical for my team to create a fee version to drive sales or to become a best seller. And I think the costs to make the free version may not justify the return on investment (ROI).

You can read more about our game WordPop! here and the free version, Diet WordPop! here.

,

999 Rounds in WordPop! Unreal!

This image was sent to me as proof of a very high score. This is the highest score I have seen but unfortunately do to an error it did not get posted to the High Score page on our server.

round999.png

,

Follow Us on Twitter

July’s Contest.

Follow us on Twitter and then post a message about one of our games. 5 winners will be randomly selected and will win a free copy of any or our mobile games for themselves or a friend. Contest ends July 9, 2009 at 11:59 PM PDT. I look forward to reading your tweets.

Follow Us on Twitter

twitter_logo.jpg

, , , ,

WordPop! for the iPhone and iPod Touch on Sale for 99 Cents

wordpop_gameboard.jpg

You loved it on the Palm, you played it on Windows Mobile, now get it for your iPhone or iPod Touch. New look, new interface, but same refreshing word game.

·  On sale for only 99 cents

·  Unique blend of puzzle and word-creation game

·  Three difficulty levels to fit your skill level

·  Best Words screen to show off your big words

·  High Score screen to impress your friends

·  Word List with 180,000+ entries

·  Beautiful Graphics

·  Help section with rules and scoring

·  Play a little or play a lot

Visit the iTunes Store for More Information or to Purchase

, ,

Triples for Palm OS – Democrats versus Republicans Version – FREE

political_triples1.jpgCelebrate your freedom of choice with this special version of Triples. Purchase WordPop!, Word Monaco Solitaire, Word Watch or Farkle Dice for Palm OS and get Triples for free.

Add Triples to your cart after you add one of the other games.Play either as a Democrat or a Republican.

Your party’s fate is in your hands.

All our games have a free trial with no obligation or risk. Click here to try one today.